Jon Sparks

When SEO Meets User Experience

SEO gets a lot of talk and attention these days. Everyone seems to understand the importance of high search engine rankings, everyone seems to be optimizing their sites or investing into SEO services and SEO software. And there's no denying that SEO is cr... Read >

Typo Search Engine Optimization: Can Your Visitors Spell?

How many times have you misspelled a word when searching for something on Google or whatever your favorite search engine is? A lot of online searchers tend to do this regularly. It's not that we can't spell. Oftentimes we just accidentally hit the wrong l... Read >

SEO Link Value Analysis: How Much Are Your Links Worth?

SEO is a tricky game where the rules are not clearly set. Search engines won't tell us all the truth about how their algos operate and for a good reason. If everyone knew what exactly makes you rank on top, the search engines would have a hard time determ... Read >

SEO Link Value Analysis: How Much Are Your Links Worth?

Back in the early days of Internet search you could rank high for any given term by simply repeating it throughout your content. And that what SEO basically was at the time: stuffing your pages with keywords. The search engines of today are much more soph... Read >

Keyword Research: Are You Streaming Your SEO the Wrong Way?

Keyword research is the starting point and the cornerstone of every successful Search Engine Optimization campaign. Before you can actually start doing everything possible to bring your website to the top of search results you need to identify the keyword... Read >

Diagnosed with Duplicate Content: How to Cure Your SEO

There's a lot of talk in the SEO community around the duplicate content issue, mainly because of the Google's filter that applies to webpages that have overly similar or identical content. When content gets replicated in several places on the web Google w... Read >

5 Quick Tips for On-Page Search Engine Optimization

In the quest for higher rankings many (especially beginning) SEOs tend to focus mostly on off page optimization efforts building links for their sites and running viral social media campaigns. But before you jump into doing all these things you need to ma... Read >

5 Search Engine Optimization Mistakes You Should Avoid

Since more and more businesses show interests in search engine optimization there's a growing necessity for quality SEO advice. There are a number of things one should be aware of when hiring an SEO company or opting for a DIY optimization campaign. SEO i... Read >

Can You Learn SEO by SEO Book?

Although SEO is already an established industry and it looks like it's here to stay, there are few places where you can learn it. There are no college courses on SEO and search marketing is yet to make its way into universities. SEOs often have to learn t... Read >

SEO Tips: Image Search Optimization

Image optimization is a relatively new trend in the world of organic Search Engine Optimization. While ever more people are searching for image content on Google and other search engines the amount of traffic operated by the image search is becoming more ... Read >

SEO Factors You Have Control Of

SEO industry is very much dependent on the ever changing search engine algos. There are a lot of factors in the game that are completely out of reach and control of website promoters. But there are also quite a number of things you can do right away to im... Read >

What SEO Tools Do You Use to Optimize Your Website?

Have you been spending hours a day optimizing your website without getting anything close to the results you expected to achieve? I believe this is a challenge most SEOs have to meet in their daily activities. There are so many things to do that it seems ... Read >

Search Engine Submission - A Complete Waste of Time?

There are a lot of things you need to do when optimizing a website for search engines: research keywords, optimize the content, build links, monitor your rankings, and so on. But there are also things that are not worth doing simply because they don't bri... Read >

Reciprocal Link Building - Does It Still Work?

Reciprocal link building (exchanging links between websites to gain more authority in search engine listings) used to be one of the most powerful SEO techniques back in the past. A lot has changed in the search engine algos since then but incoming links s... Read >

SEO Tools for On Page Optimization

Although the importance of content as a ranking factor has been devalued by Google because of too much abuse by the webmasters and SEOs content optimization is still an important part of website optimization. And just like most of the SEO tasks out there ... Read >